Formerly Google AdWords, Google Ads is Google’s paid advertising platform for brands, marketers and advertisers.
This advertising model continues to grow as online marketers maximize the option as a preferred choice to promote their product/service offering, content and every other salable.
Perhaps, this is why Google Ads has become its mother corporation’s primary source of revenue. With alternatives ranging from keyword research and planning, keyword bidding, competitor review and analysis, amongst others, you can get a step ahead of the crowd while ensuring that your brand message is seen by those who need it.
With the advantage of search history, visual and voice search features, your ads can still show up to prospective customers no matter the medium through which they choose to adopt. We serve our customers with Google Ads Management that are research-based, drives conversions and attracts the right customer-fit all at cost-effective rates.
There are several kinds of Google Ads, including Search Network campaigns (such as on search engine page results), Display Network (such as on websites) and Video campaigns (such as on YouTube). Remember your brand identity and overall intent determines what kind of ad to run at any given time.
If there’s one reason why Google Ads are absolutely cool, then it has to be because you can run a campaign based on your budget. Based on how you define your budget settings, you only get surcharged when internet users interact with your ad. Terrific, isn’t it?
Unlike Google Ads which is a paid advertisement platform, SEO is an organic, free, rank-building system through which internet users can grow their visibility over an extended period of time. Google Ads may be retracted after a stipulated time, but SEO results remain so for more than a short while – as long as the conditions continue to be satisfied.
There’s got to be a million and one reasons why Google Ads is the real deal. Apart from the immediate visibility that is targeted towards those who already have a need for your product or service globally, Google Ads offers insight as well into competition. You can also track and measure the performance of your online marketing efforts.