While it is difficult to immediately define a campaign strategy in the strict sense (as we must first understand your brand identity and audience-type), the most essential thing you want to focus on is the end objective. Do you want to keep old customers aware of product updates? Or you want to secure prospects with exciting discount offers? The end goal will determine your mode of execution.

Buying a mailing list spells a defeat ever before you get started. The essence of email marketing is to secure the attention of your audience and not to truncate your chance with prospects. Sending unsolicited emails to people who have no idea how you accessed their email address is simply counter-productive. Stay away from it.

Absolutely! And this is one of the most helpful features that come with digital/online marketing as a whole. With the analytics attribute that comes with email campaign monitors, you can measure the open-rate, click-through-rate and (un)subscription rates.

Mailing lists are not a snap-of-the-finger wonder; they take time and continuous effort to grow. Audience consent is primary in building a vibrant and responsive email marketing list. By narrowing down to old, current and prospective customers – all of whom can possibly have a measure of interest in your brand, you shut down the likelihood of creating a bad reputation.